An attractive business logo is going to do a number of things for your business. It can help to make your business more memorable, as well as tell people a little about your business without you having to go into too much detail. By using the right colors, fonts, and other aspects of a logo, it often tells more of a story than most people realize. So, what exactly makes an attractive business logo? Here, we are going to discuss 4 basic design concepts.
Deciding Between Different Types of Logo
There are a variety of different types of logo, and you’ll need to decide which one suits your business more. Here are the different types:
Wordmark – this is a simple logo. You can look to Google and Coca Cola for an example. It’s a text only typography logo.
Lettermark – this is text based, but acronyms and initials are used rather than the full brand name. MAC and DKNY are good examples.
Submark – this is an element taken from the original logo but smaller in size. It’s good for businesses with long brand names, and usually presented in a circular shape. The Facebook ‘F’ is a good example.
Brandmark – an icon or simple image becomes the brand logo, like the Twitter bird or the Apple apple.
Abstract Iconography – is abstract images created from a few simple shapes and lines. Look at the Nike ‘Swoosh’ for inspiration.
Logo system – this is a mixture of all of the above. They use words, symbols, and shapes. Starbucks is a great example.
Choosing the right font for your logo is so important. Curvy fonts are usually considered to be feminine, while bold fonts are looked at as masculine. Script fonts can give a luxury feel.
Some brands, like Coca Cola and Virgin Atlantic, even use multiple fonts in their logos. You’ll also need to consider things like using uppercase or lowercase, as well as the spacing between letters.
The color of your business logo needs to reflect your brand. If you are an organic food company, your logo is going to need to use colors that reflect that, such as green. This can give a more ‘natural’ feel to the logo. Colors like red can convey a sense of urgency and energy, while colors such as blue give off a peaceful, tranquil feel. Take this into account while designing your logo.
Finally, the shapes you use will make a huge difference to the finished look of your business logo. Circles can convey a positive message, while a straight, precise logo conveys efficiency and professionalism.
As you can see, much of creating a business logo is about psychology. Now you know what makes an attractive business logo, you can get to work creating the right one for your business. Alternatively, you can let the experts take control and contact Allshouse Designs. We pride ourselves on our attention to detail and expertise on the subject, so you know you’re getting an 5 star service with us!