Yelp.com is a widely used website which lists businesses and allows users to rate and review them. Businesses use it to widen their appeal, and consumers use it to know which companies to go to and which to avoid. You can find out more about the website and the service it offers below.
What Does Yelp.com Offer Businesses?
For business owners, the appeal of Yelp.com lies with the fact that it offers exposure. Of course, opening your business up to reviews from the general public can be risky. As well as accepting the good reviews, you will also have to accept that some people will post negative reviews. However, the chance to appeal to more people who are looking for whatever you offer in your local area can be a big benefit and a draw for business owners. For startups, the service is especially useful because it can allow for some early exposure and traction.
One pro that comes with having your business listed on Yelp.com is the fact that your website traffic will be given a boost. The more people who head to your website, the better chance you have of clinching more sales and customers. So, this is an advantage that shouldn’t be ignored. On top of that, the Yelp.com system is very easy to use for business owners like you, so it shouldn’t give you too many headaches.
Customers who use Yelp.com find that it’s very easy to use and make the most of. This is good for them, but it’s also good for your business. The layout is so easy, it means customers can easily learn more useful information about your business with minimal effort on their part. That’s a pretty big deal. It should lead to more people becoming customers. Finally, it’s useful to use the service because many people become suspicious of companies that choose not to be listed on there.
The major criticism that people have of Yelp.com is the way in which it filters its review. If a review is considered not helpful, it won’t contribute to the overall score. That review will be harder to find for average visitors because they won’t be clearly shown like the other reviews. This has led to some business owners feeling their website is being unfairly treated by the website. It’s frustrating, but the rules are set by Yelp.com, and you have no choice but to play by them.
There might also be occasions when reviews are unfairly harsh and paint an inaccurate portrait of your business. This is something that you have no real control over. People will write what they want to write, and you can’t always know what their motivations are. It’s a problem that you’ll just have to swallow if you want to use the site and take advantage of the pros.