What it all comes down to is how easy your business is to find via Google. This is an important issue because most people find businesses for the first time by using search engines. Read on to find out more about Google My Business.
How to Get Started
Getting started with Google My Business is relatively simple and straightforward. You just need to get to the relevant website and start the sign-up process. You can enter your business’s address and create a brand page for the company. And unless you already have one, you’ll need to create a Google+ account. Then you just need to verify that you’re the owner of the business. When that’s done, you can start to take advantage of what it has to offer.
What is Included?
You’ll be given control over all kinds of information on your business within the dashboard. It’s up to you how these features will be used. You’ll need to include a business summary which tells the world what your business does and what’s offered to potential customers. Information that should be entered for maximum engagement are phone numbers, website links, opening hours and photos.
It’s all about encouraging as many people as possible to engage with your business and visit it. All kinds of businesses that want to attract more customers can get involved and benefit from this marketing tool. You can then use the insights feature to use lots of analytics tools which will allow you to see how people are interacting with your profile.
The Advantages of Using Google My Business
The first reason why Google My Business is something that should be taken advantage of is the fact that it’s free to use. When something is free and offers something of real value to your company, then it definitely makes sense to use it. It’s also a huge business directory that many people use. Don’t forget, Google is one of the biggest businesses in the world, and there are so many people who could be exposed to your business’s profile once you create one.
It’s something that will drive a lot of traffic to your website as well. If you are currently having trouble getting more people to visit your website, this is a good step to take. If you offer great customer service, this should be reflected in the reviews that are posted below your business’s Google My Business profile. This could then encourage more people to try out what your company has to offer.