The Power of Google’s Webmaster Tools

Allshouse Designs • April 14, 2017

 

Google Webmaster tools helps you to understand what is happening on your website. The benefit of this is that you can use the tools to extract data and use that data when making decisions about your website’s future. It’s always better to use data and hard facts rather than guesses when you’re planning your website’s future. Read on to find out more about it and how it all works.

 

How to Get Started

We can create a profile for you if you use our website building service. It’s a process that will get you started and able to take advantage of all of the things that Google Webmaster tools have to offer websites like your new one. It will involve linking your Google Analytics account to Google Webmaster tools and adding new meta tags to your home page. This verifies the website and gets you started on the road to making the most of Web master tools.

Using the Dashboard

Your Google Webmaster dashboard is where a lot of the important data relating to your website will be shown and you can then look at it and see what it’s saying about your website. It’s laid out in a way that makes it easy to understand and analyze. You don’t need to be an expert to make sense of what the data is telling you about your website. Your Webmaster setup must be running for a few hours before you start to see any data on your dashboard, so don’t expect instant results. Things like keywords, traffic figures and crawl errors will all be listed here, among other things. It’s important to familiarize yourself with this dashboard before going any further.

Find Out How Google Views Your Website

Next, you can use Google Webmaster tools to see how Google actually views your website compared to other sites. Remember, Google is just a very precise and complex algorithm. Therefore, you can make changes to your website to make it possible for your website to be seen more positively by that algorithm. There is no human looking at your website and deciding how it should be ranked. Things like search queries and links will be taken into account, and you can look at these yourself. Then you can come up with new strategies to make your website more SEO-friendly.

Site Performance

Finally, the overall performance of your site can be looked at and monitored by using Google Webmaster tools. This is perhaps the thing that matters most to many people who run websites. So, it’s something that you should try to make the most of when you are using this service from Google. Things like average load times can be looked at, and then you can take steps to improve them. Slow websites are never popular with visitors, so this is important. It’s also another thing that Google will take into account when ranking your website on search result pages. You can’t afford to ignore it, so stay on top of this.

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